Still Love Southwest Airlines? Loyal Passengers Just Got Some Very Good News (at Least Until 2026)
In a move that’s set to delight its loyal customer base, Southwest Airlines has unveiled a series of updates to its Rapid Rewards program, fare structure, and passenger perks. These changes, effective through at least 2026, aim to reward frequent flyers while enhancing the overall travel experience.
What’s Changing in Rapid Rewards?
The most notable updates come to Southwest’s Rapid Rewards loyalty program. Passengers booking Business Select fares will now earn 14 points per dollar spent, up from 12. Meanwhile, Wanna Get Away+ customers will see their points earning increase from 4 to 6 points per dollar.
However, travelers opting for the lowest-priced Wanna Get Away fares will earn only 2 points per dollar, down from 6. This adjustment encourages customers to choose higher fare classes for faster point accumulation, making it easier to earn free flights.
A New Fare Structure and Basic Fare
Starting May 28, 2025, Southwest will introduce a new Basic fare, its most affordable option yet. This move targets price-sensitive travelers, broadening the airline’s appeal in the competitive low-cost market.
In a departure from its open-seating tradition, Southwest plans to roll out assigned seating and extra legroom options for select fares after the Basic fare launch. Additionally, bag fees will apply to Basic, Wanna Get Away Plus, and Anytime fares booked on or after May 28, 2025.
Policy Changes and Operational Excellence
Southwest has also updated its flight credit policy. Credits issued for tickets purchased on or after May 28, 2025, will now expire one year from the ticketing date, depending on the fare type. This marks a shift from the airline’s previous no-expiration policy for flight credits.
Despite these changes, Southwest continues to shine operationally. In 2025, it leads the industry in on-time performance, operating 98.3% of its published schedule without cancellations—a significant improvement from the previous year.
What This Means for Loyal Passengers
For Southwest’s most frequent and highest-spending customers, the updates are largely positive. Business Select and Wanna Get Away+ flyers will enjoy faster points accumulation and new perks, making loyalty more rewarding than ever.
While the Basic fare introduces a more budget-friendly option, it may reduce benefits for those booking the lowest fares. However, the airline’s improved operational reliability and enhanced loyalty benefits aim to offset these changes.
In summary, Southwest’s loyal passengers—especially those who invest in premium fares—are poised to benefit from these updates. The airline’s strategic evolution of its fare and loyalty programs, combined with its commitment to operational excellence, signals a promising future for its customer base.
Expanded Redemption Options and Tier Qualifying
Southwest has introduced variable redemption rates, allowing for more flexibility in how points are used. While this means higher-demand flights may require more points, it also opens up opportunities for strategic redemptions during off-peak times. Additionally, the Rapid Rewards program now extends beyond flights, with points earnable through hotel stays and cruise bookings, further diversifying how members can accumulate points.
Broader Booking Channels and Partnerships
Southwest has expanded its distribution network by making its flights and fare products available on Expedia. This move broadens accessibility for customers who prefer booking through online travel agencies, making it easier to compare and purchase Southwest fares alongside other airlines.
In a significant international collaboration, Southwest has partnered with Icelandair, marking its first standard industry partnership. This partnership, which began on February 13, 2025, opens new possibilities for connecting passengers to international destinations. On the same day, Southwest also launched its first scheduled overnight redeye flights, offering more flexibility for travelers with early-morning connections or tight schedules.
Assigned Seating and Extra Legroom
Southwest is set to introduce assigned seating and extra legroom options for select fares, a departure from its traditional open-seating policy. This change is expected to roll out after the introduction of the new Basic fare and will provide passengers with more choices tailored to their preferences and comfort needs.
Flight Credits and Operational Performance
While the new flight credit expiration policy may come as an adjustment for some, Southwest’s operational excellence continues to set a high standard in the industry. With 98.3% of its published schedule operated without cancellations in 2025, Southwest remains a reliable choice for travelers, reinforcing its commitment to operational integrity and customer satisfaction.
Conclusion
Southwest Airlines has made significant updates to its Rapid Rewards program, fare structure, and operational strategies, aiming to enhance the travel experience for its loyal customers. While some changes, like the introduction of a Basic fare and flight credit expiration, may require adjustments, the overall focus remains on rewarding frequent flyers and improving service quality. With improved on-time performance and new partnerships, Southwest continues to evolve, offering more flexibility and benefits to its passengers.
Frequently Asked Questions
How have the Rapid Rewards points earning rates changed?
Business Select fares now earn 14 points per dollar, up from 12. Wanna Get Away+ fares earn 6 points per dollar, increased from 4. However, Wanna Get Away fares now earn 2 points per dollar, down from 6.
What is the new Basic fare?
The Basic fare is Southwest’s most affordable option, starting May 28, 2025. It offers a lower price but with fewer amenities compared to other fare classes.
Will assigned seating be available?
Yes, assigned seating and extra legroom options will be introduced for select fares after the Basic fare launch, moving away from Southwest’s traditional open-seating policy.
Do flight credits expire now?
Yes, flight credits for tickets purchased on or after May 28, 2025, will expire one year from the ticketing date, depending on the fare type.
Can I book Southwest flights on Expedia?
Yes, Southwest has expanded its distribution network by making its flights available on Expedia, allowing customers to compare and book alongside other airlines.
What is Southwest’s partnership with Icelandair?
Southwest has partnered with Icelandair, its first standard industry partnership, offering new international connecting options starting February 13, 2025.