SKIMS Expands Its Sports Reach Thanks to a Partnership With This $160-Million League
In a move that underscores the growing intersection of fashion and sports, SKIMS, the shapewear and loungewear brand founded by Kim Kardashian, has announced a major partnership with League One Volleyball (LOVB), a professional volleyball league valued at approximately $160 million. This collaboration, revealed in July 2025, marks SKIMS’ official foray into women’s sports as the league’s exclusive loungewear, intimates, and sleepwear partner.
The timing of the partnership couldn’t be more strategic. Volleyball is experiencing a surge in popularity across the U.S., with the sport now ranking as the number one team sport among teenage girls. This cultural shift, combined with the approaching LA28 Olympics, has positioned volleyball—and its athletes—as a focal point of national attention.
LOVB, known for its innovative “grassroots-to-pro” model, has been instrumental in amplifying the sport’s reach. By fostering a supportive community and creating opportunities for athletes at every level, the league has drawn record-breaking crowds and cemented its reputation as a driving force in women’s sports.
The partnership between SKIMS and LOVB is rooted in a shared mission: empowering women and celebrating confidence. According to LOVB’s Chief Business Officer, Michelle McGoldrick, the alignment between SKIMS’ values and the league’s goals makes this collaboration a “natural fit.” Together, the two organizations aim to elevate the profiles of volleyball athletes while inspiring the next generation of players and fans.
As part of the agreement, SKIMS will not only provide apparel support but also participate in athlete-driven events and league activities. These initiatives will highlight the strength, spirit, and self-confidence that define both the sport and the women who play it.
With this partnership, SKIMS is signaling its commitment to expanding its influence beyond fashion, entering a space where sports, empowerment, and culture intersect. As volleyball continues to gain momentum, this collaboration is poised to leave a lasting impact on the sport—and the women who shape it.
Empowering Women Through Sport and Fashion
The partnership between SKIMS and League One Volleyball (LOVB) is more than just a business deal; it’s a strategic move to empower women both on and off the court. At the heart of this collaboration is a shared mission to celebrate female confidence and strength, values that resonate deeply with both organizations.
LOVB’s Chief Business Officer, Michelle McGoldrick, emphasized that SKIMS’ commitment to empowering women aligns perfectly with the league’s goals. “SKIMS’ mission of empowering women and celebrating confidence is exactly what we aim to achieve at LOVB,” McGoldrick stated. By joining forces, the two organizations hope to not only grow the popularity of professional women’s volleyball but also inspire young girls and women to embrace their potential in sports and beyond.
The timing of this partnership is particularly significant, as it coincides with the growing momentum of volleyball in the U.S. and the lead-up to the LA28 Olympics. Volleyball has become the number one team sport among teenage girls nationwide, signaling a cultural shift that places female athletes at the forefront of sports and media. LOVB’s innovative “grassroots-to-pro” model has played a pivotal role in this surge, creating a pathway for athletes to develop their skills while building a loyal fanbase.
As part of this collaboration, SKIMS will go beyond its role as an apparel sponsor. The brand has committed to participating in athlete-driven events and league activities, further solidifying its support for female athletes. These initiatives will not only provide resources and visibility for the players but also highlight the strength, spirit, and self-confidence that define the sport.
This partnership is a testament to the power of collaboration between fashion and sports. By combining SKIMS’ influence in the lifestyle space with LOVB’s dedication to growing women’s volleyball, the two organizations are poised to create a lasting impact on the sport and the women who shape it.
Conclusion
The partnership between SKIMS and League One Volleyball (LOVB) represents a groundbreaking step in the intersection of fashion and sports. By aligning with a rapidly growing sport like volleyball, SKIMS is not only expanding its reach but also reinforcing its commitment to empowering women. This collaboration comes at a pivotal moment, as volleyball gains popularity and the LA28 Olympics approach, positioning it to inspire a new generation of athletes and fans. Together, SKIMS and LOVB are set to redefine the future of women’s sports and lifestyle, creating a lasting legacy of confidence and strength.
Frequently Asked Questions
What is League One Volleyball (LOVB)?
League One Volleyball (LOVB) is a professional volleyball league known for its innovative “grassroots-to-pro” model, which supports athletes from the developmental stages to the professional level. It has been instrumental in growing the sport’s popularity and creating opportunities for female athletes.
Why did SKIMS partner with LOVB?
SKIMS partnered with LOVB because of a shared mission to empower women and celebrate confidence. LOVB’s focus on women’s sports and its innovative approach to growing the sport aligns perfectly with SKIMS’ values and goals.
What does the partnership involve?
The partnership makes SKIMS the exclusive loungewear, intimates, and sleepwear partner for LOVB. It also includes SKIMS’ participation in athlete-driven events and league activities to support and celebrate female athletes.
Why is this partnership significant for women’s sports?
This partnership is significant because it brings together a major fashion brand and a growing professional sports league, amplifying the visibility and support for women’s volleyball. It also highlights the growing cultural relevance of women’s sports and the importance of empowering female athletes.
How does this partnership reflect the cultural shift in women’s sports?
The partnership reflects the cultural shift in women’s sports by showcasing the growing popularity of volleyball, particularly among teenage girls, and the increasing recognition of female athletes as role models. It also underscores the intersection of fashion, sports, and empowerment.