LinkedIn Just Made a Big Announcement. It’s Good News for Brands
LinkedIn has unveiled a suite of updates in 2025 that promise to transform how brands, creators, and professionals engage on the platform. These changes are designed to enhance content creation, monetization, and audience growth, making LinkedIn an even more powerful tool for building online presence.
The most exciting development is the expansion of LinkedIn’s newsletter feature. Previously limited to select users, this tool is now available to all members. Whether you’re a professional, entrepreneur, or business, you can now publish newsletters directly to your followers and subscribers, fostering deeper connections and showcasing expertise.
Another standout feature is the introduction of video covers for articles and newsletters. By allowing users to upload videos as cover images, LinkedIn is giving content creators a more dynamic way to capture attention. This visually engaging approach can boost viewership and keep audiences more invested in your content.
For creators and brands invested in video marketing, LinkedIn has expanded its BrandLink program (formerly known as Wire). This monetization program now lets creators place video ads alongside premium publisher content, similar to platforms like YouTube. This update opens new revenue streams and solidifies LinkedIn’s position as a hub for professional video content.
Understanding what resonates with your audience is crucial, and LinkedIn’s new post analytics aim to make this easier. These enhanced metrics now include insights into profile views and follower growth generated by individual posts. This transparency helps brands refine their strategies and create content that truly connects with their audience.
Company pages have also received a significant upgrade. LinkedIn’s Premium Company Pages, which began testing last year, now offer advanced features like the ability to invite followers of similar pages to view your profile before they visit a competitor’s page. This tool enables brands to target and attract new followers more effectively.
Trust is a cornerstone of professional relationships, and LinkedIn is taking steps to enhance credibility across the web. Identity verification completed on LinkedIn can now be integrated into external platforms like Adobe, allowing users to carry their verified status elsewhere. This feature is a game-changer for professionals and businesses looking to establish trust beyond LinkedIn.
Finally, LinkedIn is testing a rotating news banner at the top of the feed in several countries, including the U.S., Canada, India, the U.K., and Australia. This feature highlights trending headlines, potentially increasing engagement with timely and relevant content.
These updates underscore LinkedIn’s commitment to creating a more engaging and supportive platform for brands, creators, and professionals. By empowering users with better tools for content creation, monetization, and audience growth, LinkedIn is solidifying its role as a go-to platform for building and maintaining a strong online presence.
LinkedIn Just Made a Big Announcement. It’s Good News for Brands
LinkedIn has unveiled a suite of updates in 2025 that promise to transform how brands, creators, and professionals engage on the platform. These changes are designed to enhance content creation, monetization, and audience growth, making LinkedIn an even more powerful tool for building online presence.
The most exciting development is the expansion of LinkedIn’s newsletter feature. Previously limited to select users, this tool is now available to all members. Whether you’re a professional, entrepreneur, or business, you can now publish newsletters directly to your followers and subscribers, fostering deeper connections and showcasing expertise.
Another standout feature is the introduction of video covers for articles and newsletters. By allowing users to upload videos as cover images, LinkedIn is giving content creators a more dynamic way to capture attention. This visually engaging approach can boost viewership and keep audiences more invested in your content.
For creators and brands invested in video marketing, LinkedIn has expanded its BrandLink program (formerly known as Wire). This monetization program now lets creators place their video ads alongside premium publisher content, similar to platforms like YouTube. This update opens new revenue streams and solidifies LinkedIn’s position as a hub for professional video content.
Understanding what resonates with your audience is crucial, and LinkedIn’s new post analytics aim to make this easier. These enhanced metrics now include insights into profile views and follower growth generated by individual posts. This transparency helps brands refine their strategies and create content that truly connects with their audience.
Company pages have also received a significant upgrade. LinkedIn’s Premium Company Pages, which began testing last year, now offer advanced features like the ability to invite followers of similar pages to view your profile before they visit a competitor’s page. This tool enables brands to target and attract new followers more effectively.
Trust is a cornerstone of professional relationships, and LinkedIn is taking steps to enhance credibility across the web. Identity verification completed on LinkedIn can now be integrated into external platforms like Adobe, allowing users to carry their verified status elsewhere. This feature is a game-changer for professionals and businesses looking to establish trust beyond LinkedIn.
Finally, LinkedIn is testing a rotating news banner at the top of the feed in several countries, including the U.S., Canada, India, the U.K., and Australia. This feature highlights trending headlines, potentially increasing engagement with timely and relevant content.
These updates underscore LinkedIn’s commitment to creating a more engaging and supportive platform for brands, creators, and professionals. By empowering users with better tools for content creation, monetization, and audience growth, LinkedIn is solidifying its role as a go-to platform for building and maintaining a strong online presence.
Conclusion
LinkedIn’s 2025 updates represent a significant leap forward for brands, creators, and professionals. With expanded newsletter access, video covers, enhanced monetization through BrandLink, and improved analytics, LinkedIn is empowering users to create, engage, and grow like never before. The platform’s focus on trust, credibility, and targeted audience growth ensures that it remains a cornerstone of professional networking and content creation. Whether you’re a business looking to expand your reach or an individual building your personal brand, these updates provide the tools you need to succeed in a competitive digital landscape.
Frequently Asked Questions (FAQ)
What are the key updates LinkedIn announced in 2025?
The key updates include expanded newsletter access for all members, video covers for articles and newsletters, enhanced monetization through BrandLink, improved post analytics, upgraded company pages, identity verification integration, and a rotating news banner.
How can I use LinkedIn’s newsletter feature?
LinkedIn’s newsletter feature is now available to all members. You can create and publish newsletters directly to your followers and subscribers to share insights, industry news, or thought leadership content.
What are video covers and how do they benefit my content?
Video covers allow you to upload videos as cover images for articles and newsletters. They provide a more dynamic and engaging way to capture attention, potentially increasing viewership and audience investment in your content.
How does LinkedIn’s BrandLink program work?
BrandLink (formerly Wire) is a monetization program that lets creators place video ads alongside premium publisher content. It offers new revenue streams and enhances LinkedIn’s role as a hub for professional video content.
What insights do the new post analytics provide?
The enhanced analytics provide insights into profile views and follower growth generated by individual posts, helping you refine your content strategy and better connect with your audience.
How can I use Premium Company Pages to attract followers?
Premium Company Pages now allow you to invite followers of similar pages to view your profile before they visit a competitor’s page, enabling more effective targeting and follower acquisition.
What is identity verification on LinkedIn and how does it work?
LinkedIn’s identity verification allows users to carry their verified status to external platforms like Adobe. This feature enhances credibility and trust for professionals and businesses beyond LinkedIn.
What is the rotating news banner and where is it available?
The rotating news banner is a feature being tested in several countries, including the U.S., Canada, India, the U.K., and Australia. It highlights trending headlines to increase engagement with timely and relevant content.